As the largest used network hardware supplier in North America, CXtec offers refurbishment, sourcing, distribution, and maintenance of its products such as data center equipment. Through its B2B network, CXtec targets in-house IT professionals and procurement officers in its marketing strategy.

At the beginning of 2015, I completed the redesign of CXtec.com along with an update on the brand guideline. It was a 6-month rigorous project considering the last design update was 8 years ago, and I am absolutely thrilled by the opportunity to redesign a platform that has over 78k visitors in a single month. What followed after that was CXtec’s collateral update.

Client: CXtec
Industry: Technology, Manufacturing
Sector: B2B
Services: Identity Design, UI, Art Direction, Print & Digital Marketing
Copyright: 2015-2016 CXtec

My main objective in leading the new art direction is to emphasize the human aspect of our company by reducing the usage of stock photography. I believe it will help us stand out from our competitors in this digital age. We did so by collaborating with our freelance photographer and recruiting amongst 300+ employees. My role in this photography project is to cast and art direct every scene. The photoshoot took place throughout our own facility, including our data center, manufacturing facility, and office. The participation was a huge turnout. Co-workers across departments worked together for the first time, and we all had a blast making the photo shoot happen.