Magnifi U® is an online education platform that helps learners develop skills, nurture strengths, and live with purpose. My main role at Maganifi U was working with the creative and marketing directors in managing the art direction of its performance marketing as well as contributing to the motion graphics used in learning materials.

Client: Magnifi U
Industry: SaaS, E-learning
Sector: B2B
Services: Art Direction, Performance Marketing, Storyboarding
Copyright: 2022 Magifi U

 
 

Storyboarding

Motion graphic design and storyboarding course materials

 

Performance Marketing

Mobile-first email campaigns

New platform email campaigns

 

Message Testing

Test A - Exclusivity focused messaging

Test B - Benefit focused messaging

Test C - Scarcity focused messaging

 

Demographic Testing

 

Testing provides data-driven insights about our marketing activities. It allows us to analyze how different variables (in this case, gender) affect performance.

Test A - male subject

 

Test B - Female subject