Tune is an in-house beverage brand from Farmer Group, designed around a modern take on happy hour.

Fast-acting and made with real fruit juice and honey, the brand is meant to feel social, approachable, and just a little indulgent.

Client: Farmer Group
Industry: Agriculture, CPG
Sector: B2B, B2C
Service: Art Direction
Company: Farmer Group

Art Direction

For the launch of Tune Drink Drops, I art directed a series of product images across three SKUs.

The visual direction leaned into a colorful, retro-inspired look—playful but controlled. Bold lighting, high contrast, and saturated tones helped bring energy to the products and set them apart on shelf and online.

Tune Drink Drop: Sleep

Tune Drink Drop: Energize

Tune Drink Drop: Original